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When the Techies Took Over Tahoe

“A disproportionate number of people who purchased homes in Tahoe in 2020 are employees of some of the largest tech companies in the Bay Area,” says Deniz Kahramaner, founder of Atlasa, a real estate brokerage firm that specializes in data analytics. Of the 2,280 new-home buyers Atlasa identified throughout the Tahoe region in 2020, roughly 30 percent worked at software companies. The top three employers were Google (54 buyers), Apple (46), and Facebook (34).