Press

Atlasa in the news.

Selected coverage of our research and commentary on the housing market, with links to the original reporting.

BestStocks

The Rise of Data-Driven Disruption in Real Estate: How Technology Is Reshaping Investment Strategies

A feature on technology’s growing role in real estate investing, and the data-driven approach behind it.

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MediaCoverage

The Rise of Data-Driven Disruption in Real Estate: How Technology Is Reshaping Investment Strategies

How data-driven approaches give real estate investors better-informed decisions and portfolios built for long-term gains.

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Forbes Business Council

15 Real Estate Pros Share Their Market Prediction Trends For 2022 And Beyond

Deniz Kahramaner predicts natural disasters will reshape where people want to live and what they pay, pointing to fire insurance near California’s forests.

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Forbes Business Council

14 Attractive Features To Focus On When Building A New Property

Deniz Kahramaner on matching a new property’s features to its buyers, such as three bedrooms for a family home in a strong school district.

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Indy Week

TBJ: A Look at the Triangle’s Troubling Real Estate Market

Atlasa’s analysis of who is buying in Raleigh-Durham: out-of-state movers, locals, and the LLCs and trusts that mask the rest.

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Triangle Business Journal

Until this stops, home prices will keep going up

Atlasa found about 22 percent of Raleigh-area home sales in early 2021 went to out-of-state buyers, against 44 percent to local residents.

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The Wall Street Journal

Work-From-Anywhere Perks Give Silicon Valley a New Edge in Talent War

Atlasa found more of Austin’s early-2021 home buyers had moved from San Francisco than from within Austin, including around 50 Google employees.

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Forbes Real Estate Council

How To Streamline The Closing Process: 14 Steps For Homebuyers

Deniz Kahramaner on how agents can make closing the easiest part of buying a home.

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Outside

When the Techies Took Over Tahoe

Of 2,280 Tahoe-area home buyers Atlasa identified in 2020, roughly 30 percent worked at software companies, led by Google, Apple and Facebook.

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Forbes Real Estate Council

11 Tips For Prospective CRE Managers

Advice for new commercial real estate managers, from contract negotiations to building upkeep.

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Forbes Real Estate Council

15 Ways To Land A Good Real Estate Deal

Deniz Kahramaner on working smarter to find the best investment leads, and why his approach works.

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Forbes Real Estate Council

How Real Estate Pros Can Prepare For Future Environmental Regulations

Deniz Kahramaner on the steps owners and investors can take before new environmental rules affect what they can sell or lease.

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Yahoo Finance

Stanford Graduate and Data Scientist Sets His Sights on Revolutionizing the Real Estate Industry with a Focus on Big Data

A profile of Deniz Kahramaner and Atlasa’s analytics-driven approach to helping clients build long-term wealth through real estate.

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Forbes Real Estate Council

15 Technology Trends Disrupting Real Estate Today

Deniz Kahramaner on the technology trends having the biggest impact on real estate.

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Forbes Real Estate Council

15 Ways To Build A More Resilient Hospitality Business

Deniz Kahramaner on how hospitality businesses can build lasting resilience through the pandemic and beyond.

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Forbes Real Estate Council

Is San Francisco Losing Its Tech Hub Throne? Don’t Believe The Doomsayers, Believe The Data

Deniz Kahramaner on why early-stage funding predicts future IPOs, and IPOs predict home prices, so San Francisco remains the tech capital.

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Forbes Real Estate Council

Seven Pervasive Myths About Real Estate Down Payments

Deniz Kahramaner on the misconceptions buyers most often hold about down payments.

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Forbes Real Estate Council

13 Pertinent Questions To Ask During A Home Inspection

Deniz Kahramaner on the question he most wants to hear from buyers during a home inspection.

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Forbes Real Estate Council

10 Ways Real Estate Pros Can Leverage Property Technology

Deniz Kahramaner shares the most efficient ways for agents to put proptech to work.

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Property Spark

Top 100 California Real Estate Agents On Social Media

A ranking of the California real estate agents doing the best work on social media.

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The Detroit News

Lake Tahoe is becoming a refuge for San Francisco and Silicon Valley’s elite

About a third of the Truckee and El Dorado County buyers Atlasa identified that summer work in tech, a shift set to change Tahoe’s demographics.

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Bloomberg

Work-Anywhere Shift Has Wealthy Tech Crowd Invading Lake Tahoe

Atlasa identified the employers of 363 recent Truckee and El Dorado County home buyers and found about a third work in tech.

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Bloomberg

San Francisco Virus Refugees Return From Napa as Wildfires Rage

Napa County home contracts nearly doubled that summer, until wildfires sent buyers looking closer to San Francisco.

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Fox Business

Coronavirus causes month-to-month lease popularity to rise

Deniz Kahramaner on why short-term leases took off in San Francisco as pandemic uncertainty gave renters leverage.

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BNN Bloomberg

Wealthy Havens Lure Homebuyers in ‘Mad Rush’ From San Francisco

Demand soared in the outer suburbs, and Deniz Kahramaner warned that unrest in cities could further delay the recovery of urban appeal.

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The Armenian Reporter

NYC businesses and companies skip rent payments as shutdown drags on

Without bars, restaurants and weekends out, Deniz Kahramaner said, young city dwellers had every reason to move back in with their parents.

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Boston.com

Young are joining the rich fleeing America’s big cities for the suburbs

“The draw of the city is the social life,” said Deniz Kahramaner. Without it, “it makes a lot of sense to just abandon ship and go back to your parents.”

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Bloomberg

Young Join the Rich Fleeing America’s Big Cities for Suburbs

With city attractions shut by the pandemic, younger residents joined wealthier ones in waiting it out elsewhere.

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The New York Times

Where Are the Tech Zillionaires? San Francisco Faces the I.P.O. Fizzle

The IPO cash-out that was supposed to mint San Francisco’s new ultra-rich hasn’t played out as predicted, though it may yet need more time.

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El Financiero

San Francisco ‘se frotaba’ las manos ante una ola de OPIs… decepcionantes

The Spanish-language edition of Bloomberg Businessweek’s story on the IPO wave that disappointed, and Atlasa’s estimate of 4,500 new millionaires.

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La Repubblica

The Invasion of the Ultra-Rich

Even as the IPO wave fell short, Atlasa estimated about 4,500 new millionaires from that year’s offerings.

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Bloomberg

San Francisco Was Preparing for a Flood of IPO Cash That Never Came

The market slowed, but Atlasa still estimated around 4,500 new millionaires from that year’s IPOs.

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The Real Deal

‘Thank God’ for techies

Atlasa found tech executives buy about 18 months after an IPO, putting 2019’s beneficiaries in the market by spring 2020.

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Business Insider Japan

リフォーム済み、広く明るいキッチン、ルーフデッキ…サンフランシスコで大富豪が求めるのはこんな家

What San Francisco’s new millionaires look for in a home: most want single-family houses, with condos a small share of tech purchases.

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Business Insider

San Francisco real estate agents reveal the non-negotiable feature every tech millionaire has for buying a house

Deniz Kahramaner on what tech millionaires want from a home, starting with bathrooms renovated before move-in.

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Berlingske

En industri har sendt San Franciscos huspriser på himmelflugt – og indbyggerne på gaden

A profile of Deniz Kahramaner and Atlasa’s insight into not just where San Francisco homes sell, but who buys them.

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The Press Democrat

Sonoma County’s luxury home market poised for coming tech IPOs

Most of the IPO wealth will stay in San Francisco and Silicon Valley, but the North Bay’s high end is expected to draw newly flush buyers.

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Esquire Italia

Perché San Francisco è diventata la città dei milionari?

Atlasa’s profile of San Francisco’s new owners showed a clear link between tech IPOs and rising values, especially in certain neighborhoods.

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Inman

The data-driven agent who works out with his team on a daily basis

Inman Diaries follows Deniz Kahramaner and the Atlasa team, from earthquake-risk research to daily team workouts.

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Yahoo Finance

San Francisco’s tech workers are flocking to this neighborhood to buy homes

At least 89 tech workers bought homes in Mission Bay in 2018, up 134 percent on the year before, ahead of South Beach and SoMa.

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NBC Bay Area

SF Home Prices Expected to Spike After Uber IPO

Uber’s IPO was set to turn many employees into would-be San Francisco home buyers, pushing prices up across the region.

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Fox News

San Francisco bracing for IPO tech boom that could make housing prices more expensive

With median prices already near $1.35 million, experts warned the IPO boom could make today’s San Francisco look like a bargain.

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SF Examiner

Agent’s Perspective: Mayor Ed Lee’s 2012 “Twitter Tax Break” Success Fueling SF’s Real Estate Boom

Atlasa’s buyer data put software at 51 percent of San Francisco home purchases, ahead of finance at 8.9 percent and biotech at 4.5 percent.

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Nob Hill Gazette

The 181 Fremont Raises SF Leaders to New Heights

181 Fremont launched its quarterly Philanthropy Awards, spotlighting organizations and people doing good for the city.

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Daily Mail

Silicon Valley rents are so high even households on $100,000 a year can’t afford to live nearby

Atlasa’s data showed buyers favoring neighborhoods near the freeways and trains into Silicon Valley as rents soared.

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KPIX 5

San Francisco Officials Eye Impact Of Tech IPO Cash On Real Estate Market

The 2019 wave of tech IPOs could lift the city’s median home value more than 11 percent within two years.

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NOS

Gat tussen arm en rijk wordt in San Francisco nóg groter na massale beursgang

Atlasa estimated that the 2019 IPOs would release about $250 billion and send 5,000 cash-rich buyers into San Francisco’s housing market.

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Morning Brew

What Happens on Wall Street, Stays in San Francisco

Atlasa found that 51 percent of the San Francisco home buyers it could identify in 2018 worked in software.

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Daily Mail

More than 50 percent of all property sold in SF is being bought up by software tycoons

Atlasa counted the tech-company buyers behind San Francisco’s 2018 home sales and mapped the neighborhoods where they bought.

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Fox Business

Uber, Pinterest, Zoom, Slack IPOs have San Francisco bracing for new tech boom

“Over the next five years, I expect rent prices and home prices to appreciate at least 50 percent,” said Deniz Kahramaner.

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SFGATE

Sound Off: What do you need to know before buying a fixer upper?

Zoning, historic districts, location and budget: Deniz Kahramaner on what to check before taking on a fixer-upper.

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The Atlantic

Who’s Really Buying Property in San Francisco?

Most agents track where homes sell. Atlasa looked at who is buying them, and what that data set reveals about San Francisco.

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My Press

Big data prevé que Silicon Valley podría tener 5000 nuevos millonarios para 2020

Atlasa expects more than 200 of the new millionaires could buy homes at $10 million or more, pricing sub-$1 million homes out within five years.

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GeekWire

How the Bay Area tech IPO boom could create a ‘ripple effect’ in Seattle’s housing market

Deniz Kahramaner estimated the 2019 IPOs could create $250 billion in valuation, with effects reaching housing markets as far as Seattle.

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KTVU FOX 2

How a swarm of initial public offerings could impact the Bay Area

Deniz Kahramaner’s forecast that San Francisco single-family homes could average $5 million for cash buyers, and what sudden wealth does and doesn’t buy.

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Yahoo Finance

Silicon Valley could have 5,000 new millionaires after this year’s tech IPOs

A new Atlasa methodology estimated how many millionaires the 2019 IPOs would create, and the pressure they would put on the luxury market.

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Yahoo Finance

$1,000,000 home for sale highlights San Francisco’s wild real estate market

“$150 billion to $250 billion are going to be unlocked in market capitalization over the next two years,” Deniz Kahramaner said.

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Estadão

‘Unicórnios’ lotarão ruas de São Francisco com milionários

“House prices can rise to an average of $5 million. Everything will be paid in cash,” said Deniz Kahramaner.

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Infobae

San Francisco se prepara para recibir una ola de nuevos ricos

“Are we going to see houses for less than three million? Definitely not. Yes, it is crazy. But it is going to happen,” said Deniz Kahramaner.

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Daily Mail

Tidal wave of 10,000 instant millionaires could be set to hit San Francisco when major tech companies like Uber, Lyft and Airbnb go public, sending property prices skyrocketing

Deniz Kahramaner said sub-$1 million one-bedrooms and sub-$3 million houses would be a thing of the past within five years.

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ABC7

IPO ‘tidal wave’ expected to drive up San Francisco home prices

With Airbnb, Uber, Lyft and others set to go public at a combined $200 billion, San Francisco home prices could climb even higher.

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La Nación

San Francisco se prepara para una invasión de millonarios por la transformación de grandes empresas

“Will there be a one-to-three million dollar single-family home?” Deniz Kahramaner asked. His data on new millionaires and new supply said no.

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Fortune

San Francisco Housing Price Surge Expected With New IPO Millionaires

Within five years, Atlasa expects no one-bedroom condos under $1 million in San Francisco, and single-family homes up to $5 million.

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Business Insider

San Francisco could be home to thousands of new millionaires by the end of 2019, and it’s sparking a ‘housing madness’ in the already wildly expensive city

Deniz Kahramaner predicted the end of sub-$1 million one-bedrooms in San Francisco within five years, with single-family homes reaching $5 million.

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The New York Times

When Uber and Airbnb Go Public, San Francisco Will Drown in Millionaires

Ahead of the 2019 IPO wave, Deniz Kahramaner forecast what thousands of new millionaires would mean for San Francisco housing.

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The Wall Street Journal

The IPO Millionaires Are Coming!

Atlasa estimated 4,600 tech workers would be ready to make all-cash offers on $1 million to $5 million homes, more than supply could absorb.

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Gizmodo

Upcoming Tech IPOs Will Mint Hundreds of Overnight Millionaires and Silicon Valley Vultures Are Licking Their Chops

“Are we going to see a one-bedroom condo worth less than $1 million in five years? Probably not,” Deniz Kahramaner told a room of investors.

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For media inquiries, contact our team at team@atlasa.com.